Jah Cure looks at life on new single


VP Records artiste Jah Cure is back with a new single, Life is Real, featuring Popcaan and Padrino.

Now available on the label’s YouTube page and on SoundCloud, the single will be available for download and streaming soon.

The Grammy-nominated reggae artist known for his raspy vocals and passionate lyrics, has delivered nothing less than what his fans expected with the new single.

With help from dancehall sensation Popcaan, who recently released Billboard chart topper Forever, and producer, singer and rapper Padrino, the song explores life’s hardships and the hustling that is needed to survive.

The single comes on the heels of the love song Risk It All, featuring Phyllisia Ross, who Jah Cure collaborated with on previous hit singles Call On Me and Unconditional Love.

In 2015, Jah Cure was nominated for his first Grammy awards for Best Reggae Album. The album held the number-one spot for three consecutive weeks after its debut and has steadily remained on the Top 10 US Billboard Reggae Album Chart since its release.

Life is Real is something new and exciting from Jah Cure, and we are very excited for its release,” said Christopher Chin, president of VP Records. “We believe this track shows a small sample of versatility from his upcoming album, and we hope everyone enjoys and feels the song.”

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The sound of Reggae is widely recognised because of its acoustically formed bass and drum downbeat, and its offbeat rhythm section. With such a diversity in style it is also considered complex enough to attract progressively minded musicians. A music that has a strong association with dance covering a variety of styles while also offering a background beat for those sharing Biblical chants of Zion. It is hard to ignore Reggae’s influence and how it interacts with our day-to-day lives. Shared as background music for films and advertising driving its heavy bass lines literally felt wherever rock and pop are played. Reggae has an affinity with mainstream British pop; recognised within the hip-hop culture and considered “cool” by those with no connection to Jamaica. As lovers of reggae my aim is to build a community of reggae followers that can share thoughts, news, events as listeners, artists, DJ’s and hosts.