Jamaica-born, Canada-based singer Ammoye released the video for her Juno Award-nominated song Give it All last Friday.
“The inspiration behind Give it All is all about ‘freedom’, coming out of the chains and bondage of fear, darkness, suppression and oppression,” she said.
The artiste explained that the song was inspired by a time in her life when she felt helpless and broken, and did not know how she would get out of the situation. She, however, found the inner strength, will and drive to free herself.
“Through my spiritual awakening happening during that time, which that situation was one of the catalysts of, I was able to change my perspective, and shift out of allowing myself to be a victim of the circumstance. I came out on the other side of it seeing things and myself in a new way,” she said.
Ammoye said she hoped that the single would inspire people who have felt oppressed and inhibited in any way, to move forward and liberate themselves.
Give it All enjoyed some success in Canada where it figured prominently on radio, as well as the Rebel Vibez Canadian Top Ten Reggae chart. The single was produced by Adrian Hanson for Donsome Records, while the video for Give it All was directed by Ghanaian filmmaker Jim Resley.
“The response, reaction and feedback so far, thank goodness, have all been positive. A lot of people can relate to it and some have said it makes them feel good inside when they hear it. That makes me feel I’ve done my job in inspiring, motivating and uplifting others at this time. It’s a great feeling,” Ammoye shared.
The single is among five songs nominated for the 2021 Juno Award for Reggae Recording of the Year, Canada’s equivalent to the Grammys.
“When I heard that the song was nominated for a Juno award, it came as a wonderful surprise! I was elated and filled with excitement… it’s a great honour to be recognised and acknowledged in this way,” she said. This is Ammoye’s fifth nomination.