Khalia x ZJ Sparks x Loud City New Track Release Called Time

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KHALIA X ZJ SPARKS X LOUD CITY - TIME
KHALIA X ZJ SPARKS X LOUD CITY - TIME

Known for her melodic storytelling, Khalia is an undisputed talent aiming for the mainstream. As the quintessential Jamaican Londoner, Khalia joins the next generation of talent that has assured us that homegrown reggae is in capable and extremely talented hands.

The reggae fusion singer has earned herself the title of being one of the freshest voices of the year, as a result of her masterful ability to turn uncomfortable topics into blazing social hits that cannot be ignored.

Whether it’s her mega track “Easy”, her ode to hardworking women with “No Better Day”, her sultry declarations of love with “Wild Fire”, or the hard-hitting battle cry against sexual predators in “Nothing Can Justify”, Khalia effortlessly creates the soundtrack to our lives.

With her latest release “Time”, Khalia continues to create socially relevant and relatable music. Set for release on December 2nd Time on all major streaming platforms, Time is a joint collab project between Seattle-based outfit Loud City Music and ZJ Sparks-led Twelve 9 Records.

Lyrically “Time” implores women not to succumb to commitment pressures, an issue considered a silent social epidemic. With this release, Khalia continues to demonstrate the spirit of her creative wellspring, which is always certain to delight the growing community of fans that follow her music.

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The sound of Reggae is widely recognised because of its acoustically formed bass and drum downbeat, and its offbeat rhythm section. With such a diversity in style it is also considered complex enough to attract progressively minded musicians. A music that has a strong association with dance covering a variety of styles while also offering a background beat for those sharing Biblical chants of Zion. It is hard to ignore Reggae’s influence and how it interacts with our day-to-day lives. Shared as background music for films and advertising driving its heavy bass lines literally felt wherever rock and pop are played. Reggae has an affinity with mainstream British pop; recognised within the hip-hop culture and considered “cool” by those with no connection to Jamaica. As lovers of reggae my aim is to build a community of reggae followers that can share thoughts, news, events as listeners, artists, DJ’s and hosts.